SOREL - FALL '17 OW

** work completed while at Columbia Sportswear.

IT WAS MY GREAT PLEASURE TO BE THE TECHNICAL DESIGNER FOR THE LAUNCH OF SOREL'S APPAREL LINE IN FALL 2017. 

WITH A SMALL TEAM, DEDICATED TO CREATING AN OUTERWEAR COLLECTION IN LINE WITH THE AESTHETIC AND FEEL OF THE ALREADY VERY SUCCESSFUL, FOOTWEAR LINE OF THE COMPANY, WE CREATED A RICH PRODUCT LINE, TELLING THE SAME STORY AS THE RUGGED, YET FASHION-FORWARD FOOTWEAR LINE.

 

OPERATING ON A SHORT TIMELINE, WE TRAVELED TO GUANGZHUO, CHINA TO OVERSEE THE INITIAL STAGES OF PRODUCTION WITH OUR FACTORY PARTNERS TO ENSURE A SUCCESSFUL LAUNCH.  

CREDITS: 

DESIGNER: CANDICE SCHROCK

TECHNICAL DESIGNER: LISA ERIKSSON

PRODUCT ENGINEER: BARBARA ROBERTSON

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